OCCASIONAL ARTICLES
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| R3 regularly writes for publications across the region Please click on the article that interests you |
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A new value for agencies | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| May 2009 | ||||||||
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Twit, No Friend or Real Business? | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| 16 Apr 2009 | ||||||||
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Is My Rate Too High | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| March 2009 | ||||||||
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How to Drive better Activation | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| February 2009 | ||||||||
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HOW TO CREATE MORE “BRAND LOVE” AND CONNECTIONS | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| January 2009 | ||||||||
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Your Country Needs You - To be Honest | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| January 2009 | ||||||||
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A YEAR OF CHANGE AND CONSOLIDATION | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| December 2008 | ||||||||
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HOW TO DIG OUT OF A DOWNTURN | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| December 2008 | ||||||||
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Making More of Media | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| October 2008 | ||||||||
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Improving annual media investment | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| August 2008 | ||||||||
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Pitch Perfect | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| August 2008 | ||||||||
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Plan 2009 right from the start | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| June 2008 | ||||||||
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Scammes Lions | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| June 2008 | ||||||||
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价值定价有价值吗？ | |||||||
| By Goh Shu Fen, Principal, R3 | ||||||||
| May 2008 | ||||||||
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Fix the process for better results | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| May 2008 | ||||||||
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the strange situation of the advertising companies | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| May 2008 | ||||||||
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A Sporting Chance | |||||||
| By Greg Paull, Principal, R3 | ||||||||
| April 2008 | ||||||||
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How to improve your sports marketing | |||||||
| By Greg Paull,Principal,R3 | ||||||||
| April 2008 | ||||||||
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Paying for Digital | |||||||
| March 2008 | ||||||||
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R3-ST Agency Ranking 2007 | |||||||
| By The Straits Times | ||||||||
| 15 Jan 2008 Click here to ‘R3-ST Agency Ranking League Table’ | ||||||||
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Is there really true value in value-based pricing | |||||||
| By Media | ||||||||
| 10 Jan 2008 | ||||||||
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Clients must orchestrate the integration process | |||||||
| By Media | ||||||||
| 13 July 2007 | ||||||||
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Clients must orchestrate the integration process | |||||||
| By Media | ||||||||
| 13 July 2007 | ||||||||
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Can BTL be sexy | |||||||
| May 2007 | ||||||||
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Declare War on Time Based Marketing Costs | |||||||
| May 2007 | ||||||||
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The Agency of the Future | |||||||
| May 2007 | ||||||||
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How To Measure Your Retail Performance | |||||||
| August 2006 | ||||||||
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Improve Your Marketing Process | |||||||
| May 2006 | ||||||||
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It’s Time To Debate The Rebate | |||||||
| April 2006 | ||||||||
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WPP's Two Speed World | |||||||
| March 2006 | ||||||||
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Matchmaking ideas | |||||||
| November 2005 | ||||||||
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Improving the Media Agency Relationship | |||||||
| September 2005 | ||||||||
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What future the agency of the future? | |||||||
| September 2005 | ||||||||
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China needs less shades of grey | |||||||
| June 2005 | ||||||||
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Insourcing media in China | |||||||
| March 2005 | ||||||||
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Compensation under the microscope | |||||||
| February 2005 | ||||||||
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Will 2005 optimism translate to consistent growth | |||||||
| January 2005 | ||||||||
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THE BUFFET VS THE TAXI METER | |||||||
| by Greg Paull, Principal, R3 | ||||||||
| November 2004 | ||||||||
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Redefining Guanxi for Chinese relationships | |||||||
| by Greg Paull, Principal, R3 | ||||||||
| October 2004 | ||||||||
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Dealing with China media inflation | |||||||
| by Greg Paull, Principal, R3 | ||||||||
| August 2004 | ||||||||
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IN OVER MY HEAD | |||||||
| by Greg Paull, Principal, R3 | ||||||||
| August 2004 | ||||||||
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Talent | |||||||
| by Goh Shu Fen, Principal, R3 | ||||||||
| March 2004 | ||||||||
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A QUESTION OF ETHICS | |||||||
| by Greg Paull, Principal, R3 | ||||||||
| February 2004 | ||||||||
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NI HAO AND HOW! | |||||||
| by Greg Paull, Principal, R3 | ||||||||
| November 2003 | ||||||||
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