Every month, we publish an e-newsletter to 6,000 marketers
IN THIS ISSUE
FIVE CHALLENGES FACING MARKETING
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1211 R3LATIONSHIPS FIVE CHALLENGES FACING MARKETING
1011 R3LATIONSHIPS WHY NEW MEDIA IS SHORTENING THE CMO LIFE CYCLE
0711 DRIVING ROI FROM MICRO-BLOGGING
0611 R3LATIONSHIPS GETTING MORE FROM YOUR MEDIA
0511 WHO IS LEADING WITH CSR IN CHINA?
0411 R3LATIONSHIPS HOW TO BETTER MEASURE AND IMPROVE MARKETING ROI
0311 R3LATIONSHIPS CHINA MOBILE, NOKIA LEAD CHINA'S ...
1110 R3LATIONSHIPS ARE YOU REALLY MEASURING YOUR SOCIAL MEDIA ?
1010 R3LATIONSHIPS FIVE THINGS YOU CAN DO TODAY TO IMPROVE YOUR ..
0910 R3LATIONSHIPS HOW DO YOU KNOW TO SPEND LESS - OR SPEND MORE?
0810 R3LATIONSHIPS GETTING ROI FROM DIGITAL
0710 R3LATIONSHIPS WHAT IS ADVERTISING'S FUTURE?
0610 R3LATIONSHIPS MARKETING PROCESS CAN DRIVE FINANCIAL IMPROVEMENT
0510 R3LATIONSHIPS WHAT CAN MARKETERS LEARN FROM CHINA'S ..
0410 R3LATIONSHIPS CAN BTL DRIVE BRANDS?
0310 R3LATIONSHIPS IS THEIR LIFE BEYOND THE AGENCY TIMESHEET?
0210 R3LATIONSHIPS ARE YOU OPTIMIZING YOUR DIGITAL SPEND?
0110 R3LATIONSHIPS A NEW VALUE FOR AGENCY COMPENSATION
1209 R3LATIONSHIPS WHERE ARE BRANDS AS LIFE GETS PERSONAL
1109 R3LATIONSHIPS CHINA, THE CLONE WARS
1009 R3LATIONSHIPS HOW AGENCIES NEED TO EVOLVE FOR CLIENT NEEDS
0909 R3LATIONSHIPS HOW TO IMPROVE YOUR MEDIA RESULTS
0809 R3LATIONSHIPS GO BEYOND TIME FOR AGENCY FEES
0709 R3LATIONSHIPS USING A THIRD PARTY FOR MEDIA PITCHES
0609 R3LATIONSHIPS HOW TO LEVERAGE TWITTER
0509 R3LATIONSHIPS MAKING SENSE OF AGENCY TOOLKITS
0409 R3LATIONSHIPS A NEW APPROACH TO PAYING AGENCIES
0309 R3LATIONSHIPS HOW TO DRIVE LOWER MEDIA RATES
0209 R3LATIONSHIPS HOW TO DRIVE BETTER ACTIVATION
0109 R3LATIONSHIPS HOW TO CREATE MORE BRAND LOVE
1208 R3LATIONSHIPS HOW TO MARKET THROUGH A DOWNTURN
1108 R3LATIONSHIPS A YEAR OF CHANGE AND CONSOLIDATION
1008 R3LATIONSHIPS MAKE MORE OF YOUR MEDIA
0908 R3LATIONSHIPS IMPROVING ANNUAL MEDIA INVESTMENT
0808 R3LATIONSHIPS MANAGE A BETTER AGENCY REVIEW
0708 R3LATIONSHIPS ACT LOCAL, THINK LOCAL AS CHINA GETS TOUGHER
0608 R3LATIONSHIPS PLAN 2009 RIGHT FROM THE START
0508 R3LATIONSHIPS FIX YOUR PROCESS FOR BETTER RESULTS
0408 R3LATIONSHIPS HOW TO IMPROVE YOUR SPORTS MARKETING
0308 R3LATIONSHIPS HOW TO IDENTIFY A DIGITAL PARTNER
0208 R3LATIONSHIPS CAN YOU INVEST IN THE OLYMPICS?
0108 R3LATIONSHIPS CAN YOU PLAY LIKE A CONDUTOR?
1207 R3LATIONSHIPS ACT LOCAL, THINK LOCAL
1107 R3LATIONSHIPS CAN YOU PLAY LIKE A CONDUCTOR?
1007 R3LATIONSHIPS IMPROVING CHANNEL PLANNING
0907 R3LATIONSHIPS PUTTING SPICE INTO THE RELATIONSHIP
0807 R3LATIONSHIPS FINDING THE BEST AGENCY PARTNER
0707 R3LATIONSHIPS HOW TO IDENTIFY A DIGITAL PARTNER
0607 R3LATIONSHIPS RETHINK YOUR MID YEAR REVIEW
0507 R3LATIONSHIPS DECLARE WAR ON TIME BASED MARKETING COSTS
0407 R3LATIONSHIPS IMPROVE YOUR BTL MARKETING
0307 R3LATIONSHIPS MEASURE ROI - OR ELSE
0207 R3LATIONSHIPS 120 NEW OLYMPIC PROMOTIONS IN CHINA
0107 R3LATIONSHIPS ARE YOU READY FOR CHINA'S PROVINCES?
1206 R3LATIONSHIPS ARE YOU IMPROVING YEAR ON YEAR?
1106 R3LATIONSHIPS ARE YOU WASTING MONEY ON MEDIA?
1006 R3LATIONSHIPS ARE YOU ACTIVATING YOUR BRAND OPTIMALLY?
0906 R3LATIONSHIPS HOW TO MEASURE YOUR RETAIL PERFORMANCE
0806 R3LATIONSHIPS HOW TO MEASURE MARKETING ROI
0706 R3LATIONSHIPS HOW VISA DRIVES AQUISITION IN CHINA
0606 R3LATIONSHIPS HOW TIGER BEER IMPROVES THEIR MARKETING EFFORTS
0506 R3LATIONSHIPS IMPROVE YOUR MARKETING PROCESS
0406 R3LATIONSHIPS Are You Getting Your Fair Share of Media Value?
0306 R3LATIONSHIPS Results of China Advertising Trends Research
0206 R3LATIONSHIPS How to Find the Best Agency Partner
0106 R3LATIONSHIPS Will Group Mentality Triumph in Media?
1205 R3LATIONSHIPS Measuring and Improving the Relationship
1105 R3LATIONSHIPS To Bundle - Or Unbundle?
1005 R3LATIONSHIPS Best Practice in Agency Compensation
0905 R3LATIONSHIPS Improving the Media Agency Relationship
Q205 R3LATIONSHIPS Improving media insights
Q105 R3LATIONSHIPS Shared Learning for China Marketers
Q404 R3LATIONSHIPS China’s TV Challenges
Q304 R3LATIONSHIPS Asia’s Top 1,000 Brands
Q104 R3LATIONSHIPS Marketing Spend Analysis with JP Morgan
Q403 R3LATIONSHIPS Media Benchmarking
Q303 R3LATIONSHIPS Asia’s First Agency Compensation Study
R3PORT, a weekly update on the most important information of the marketing industry in China.
IN THIS ISSUE
L'Oreal Targets China As Its Largest Market
Click here to download the latest issue of R3PORT!
PAST ISSUES
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L'Oreal Targets China As Its Largest Market...and more
Apple Falls to Fourth Place in Chinese Smartphone Race...and more
Dongfeng Aims to Triple Own-Brand Vehicle Sales by 2015...and more
Nestle and Danone Close Units in China...and more
LENOVO UNVEILS LEPHONE S2 SMARTPHONE AND LEPAD TABLET...and more
VOLVO VEHICLES TO BE MADE IN CHINA...and more
NESTLE ACQUIRES 60 PERCENT STAKE IN YINLU...and more
HUAWEI TO BUY OUT SYMANTEC VENTURE...and more
YILI Q3 NET PROFIT UP 192 PERCENT...and more
BMW 9-MONTH SALES SURPASS FULL 2010 TALLY...and more
TENCENT IN TALKS TO BUY SHARES OF KAIXIN...and more
WHY NEW MEDIA IS SHORTENING THE CMO LIFE CYCLE
SAMSUNG ESTIMATES 12% GROWTH IN Q3 OPERATING PROFITS...and more
RENREN TO BUY VIDEO SITE 56.COM FOR US$80M...and more
IBM HIRED BY HUAWEI FOR BRANDING ADVICE AMID TABLET, CLOUD PUSH...and more
CHINA'S LASHOU PLANNING US IPO...and more
MENGNIU H1 NET PROFIT UP 28 PERCENT...and more
LENOVO EYES WORLD NO 2 SPOT...and more
APPLE SURPASSES LENOVO IN CHINA...and more
SMALLER CITIES KEY FOR ADIDAS...and more
COKE SEES CHINA'S MARKET AS THE REAL THING FOR GROWTH...and more
VOLKSWAGEN: SALES TO TOP 2 MILLION THIS YEAR...and more
APPLE'S SALES IN CHINA GROW SIX FOLD...and more
CHANGAN – PSA JV GETS APPROVED...and more
BAIDU AND WASU FORM STRATEGIC PARTNERSHIP...and more
NESTLE IN TALKS OVER SWEET DEAL IN CHINA...and more
BAYER: SALES IN CHINA HIT EURO6b BY 2015...and more
CHINA TO PROPEL LVMH TO THE NEXT LEVEL OF GROWTH...and more
P&G TO TARGET SMALLER CITIES TO BOOST GROWTH...and more
STARWOOD CEO MOVES TO CHINA TO GROW BRAND...and more
LENOVO BUYS GERMAN PC GIANT...and more
BAIDU BUYS INTO 360BUY.COM...and more
LENOVO BUYS GERMAN PC GIANT...and more
STARWOOD CEO MOVES TO CHINA TO GROW BRAND...and more
P&G TO TARGET SMALLER CITIES TO BOOST GROWTH...and more
BOEING TO DOUBLE CHINESE PROCUREMENT BY 2015...and more
CHINA TO BECOME COKE'S LARGEST MARKET...and more
GOLDEN ARCHES COOKS UP LONG-TERM STRATEGY...and more
FRENCH CARMAKER PSA PEUGEOT CITROEN STEERS TOWARD 8 PERCENT SHARE IN ...
QIHOO 360 LISTS AT 426 TIMES EARNINGS...and more
UNILEVER BOWS TO BEIJING PRESSURE...and more
LENOVO JOINS TABLET WAR WITH LEPAD...and more
NETEASE LAUNCHES PIG BREEDING PROJECT...and more
VANCL INVESTS RMB1b TO LAUNCH SOCIAL E-COMMERCE PLATFORM...and more
CHINA RESOURCES ACQUIRES 21.4% STAKE IN KINGWAY...and more
HP AIMS TO REGAIN NO.2 SPOT...and more
SINA WEIBO VALUATION TRIPLES TO US$5.8b...and more
CHINA'S COFCO BUYS FRENCH VINEYARD...and more
NOKIA STRIKES MAP DEAL WITH TENCENT, SINA…and more
SHANGHAI DISNEY TO GAIN HUGE INVESTMENT FROM GOVERNMENT…and more
LOCATION BASED SERVICES TO TAKE OFF IN CHINA…and more
PRADA SETS FASHION SHOW FOR BEIJING…and more
MERCEDES CHINA SALES UP 114% ON LAST YEAR...and more
CHINA UNICOM TO LAUNCH SAMSUNG'S GALAXY TAB IN DECEMBER…and more
TESCO PLOTS SALES PUSH IN CHINA…and more
adidas TARGETS THE CHINESE INTERIOR…and more
GAP OPENS FIRST MAINLAND STORE...and more
TENCENT AND 360 ANTI-VIRUS CALL TRUCE UPON GOVERNMENT REQUEST
UNI-PRESIDENT MILK TEA LAUNCHES DIY VIDEO VIRAL CAMPAIGN…and more
NEW INTERACTIVE AD ROLLS OUT FOR DOVE...and more
P&G AND YOUKU CO-OPERATE TO LAUNCH ONLINE DRAMA...and more
TAOBAO TO LAUNCH SEARCH ENGINE – eTAO.COM...and more
VANCL LOOKS FOR "AGENTS" IN CAMPUS...and more
BAIDU B2C VENTURE TO START OPERATION IN OCT...and more
LENOVO TO DEVELOP NEW VIDEO GAME CONSOLE…and more
adidas LAUNCHES FLAGSHIP ONLINE STORE ON TAOBAO...and more
FOCUS MEDIA SELLS ALLYES TO SILVER LAKE...and more
YUE-SAI LAUNCHES MINI DRAMA SERIES ONLINE...and more
PEPSI WORLD CUP MARKETING QUESTIONED BY CONSUMERS…and more
CCTV GENERATED RMB1.5b THROUGH WORLD CUP ADVERTISING…and more
POPULAR BLOGGER HAN HAN ADVERTISED FOR VANCL…and more
"EXPO EFFECT" HELPS YILI BECOME MOST VALUABLE DAIRY BRAND IN CHINA…
BUDWEISER KICKS OFF 'BUD BABE CALL' CAMPAIGN…and more
HAIER TO LAUNCH GRASS-ROOTS FOOTBALL TEAM SELECTION...and more
CHINA "SNS SHARING" RANKING RELEASED,SINA WEIBO TOPS...and more
MCDONALD'S TO LAUNCH WORLD CUP CARNIVAL CAMPAIGN...and more
TUDOU TO STREAM WORLD CUP TO DRIVE REVENUE...and more
BMW TO RAISE CAPACITY SEVEN FOLD IN CHINA…and more
HUNAN STV LAUNCHES SHOPPING SHOW WITH TAOBAO...and more
CHINA'S SOCIAL NETWORKING SITES REACH 124m USERS...and more
NOKIA TAKES "COMES WITH MUSIC" TO CHINA...and more
LI-NING ACHIEVED RMB8b REVENUE, SURPASSING adidas IN GREATER CHINA
BAIDU AD MANAGER OPENS TO PUBLIC FOR FREE...and more
MIDEA TO ACHIEVE SALES OF RMB110b IN 2010...and more
TAIWAN'S 2009 ADVERTISING MARKET DROPS 7%...and more
GUANGDONG ADVERTISING EXPECTED TO BE THE FIRST A-SHARE IPO AGENCY
JIANGSU STV TO INVEST RMB600m ON CHANNEL REVISION...and more
NETEASE VIDEO CHANNEL OFFICIALLY GOES ONLINE...and more
CNTV OFFICIALLY GOES ONLINE...and more
ZHANG YIMOU SELLS NOODLES ON RENREN.COM...and more
NOKIA'S "INTERNET MILLIONAIRE" CAMPAIGN AWARDED...and more
BAIDU'S NEW ADVERTISING SYSTEM OFFICIALLY GOES ONLINE...and more
BAIDU LAUNCHES ITS VERSION OF TWITTER...and more
CHINA SOCIAL NETWORKING USERS TOP 120m...and more
CCTV AUCTION SHOWS 18.5% INCREASE FROM 2009
SATELLITE TV ADVERTISING PRICE INCREASES 30%...and more
BAIDU'S FIRST TV IMAGE COMMERCIAL ABOUT TO LAUNCH...and more
TUDOU AND CHINA MOBILE PARTNER ON MOBILE VIDEO...and more
YAO MING TO BECOME SPOKESMAN OF CHINA ANTI-SMOKING ACTIVITY...and more
LI-NING TAPS US RETAIL EXPERTS TO BOOST ENGAGEMENT...and more
LIU XIANG COMEBACK RUN EXPECTED TO WIN BACK ENGAGEMENT...and more
HIGHLY ENGAGED SHOWS MOVING TO CCTV1...and more
SARFT NEW LAW MAY LEAD TO TV ADVERTISING PRICE INCREASE BY 10%
2009 SUPER GIRL MORE THAN DOUBLE AMERICAN IDOL RATINGS...and more
LUXURY ADSPEND DROPS 4.6% IN FIRST HALF…and more
SNS AND VIDEO WEBSITES LAUNCH FEE-BASED SERVICES…and more
CHINA MOBILE DEBUTS ONLINE STORE...and more
CHINA TO BE VW'S NO.1 MARKET GLOBALLY...and more
KAIXIN001.COM REGISTERED USERS HITS 40M...and more
2008 CHINA ONLINE GAME REVENUE HITS RMB 18.4b...and more
DATA SHOWS VIDEO WEBSITES HAVE SIMILAR TRAFFIC AS PORTALS...and more
LENOVO SPONSORS SHANGHAI WORLD EXPO 2010...and more
CCTV.COM DEBUTS RED CLASSIC CELLPHONE MOVIES…and more
132 RADIO STATIONS ALLIED TOGETHER…and more
UNILEVER SETS OUT AGGRESSIVE CHINA EXPANSION...and more
SUNING AND LG CO-OPERATE ON A RMB10b SALES PLAN...and more
SOHU ENTERS SNS MARKET TO EXPLORE NEW PROFIT AREA…and more
HP PLANS TO ENTER CHINA'S RURAL MARKET…and more
ANTA FORECASTS GROWTH OF 20% IN 2009...and more
Alibaba now No.1 in India and Japan...
CHINA UNICOM LAUNCHES 3G BRAND "WO"...and more
L'OREAL PLANS TO INVEST MORE IN LOW-END BRANDS...and more
BAIDU ADVERTISING REVENUE SOARS SINCE JANUARY...and more
YOUKU LAUNCHED THE "NIU PROJECT"...and more
UNILEVER LOOKS FOR M&A OPPORTUNITY IN CHINA...and more
LI-NING O8 REVENUE SURGE 53.8%, HELPED BY OLYMPICS...and more
NETEASE LAUNCHES FIRST VOTING ADVERTISING...and more
SOHO CHINA MULLS MORE M&A WITH RMB20BN...and more
SUNING TO ISSUE CONSUMPTION VOUCHERS IN BEIJING...and more
CCTV.COM TO SET UP INTERNET TV STATION...and more
CHINA'S FIRST COMMERCIAL CMMB NETWORK LAUNCHED IN SHANGHAI...and more
CHINESE TV STATION REVENUE UP 10.3% IN 2008... and more
NEW YEAR TV OPERA BRINGS CASH FOR TV STATIONS...and more
CHINA'S CAA LEADS STANDARDIZING OF INTERNET ADVERTISING
FOUR TV STATIONS HOLD NEW YEAR PROGRAMS...AND MORE
SINA BUYS A CHUNK OF FOCUS MEDIA...AND MORE
CHINA EXIM BANK LOANS RMB10b TO CHERY...AND MORE
SHANGHAI BUS SHELTER ADVERTISING MAY REDUCE BY 66%
CHINA'S AD SPENDS GROWS 13% FOR FIRST 9 MONTHS...AND MORE
SOPHIE'S DIARY LANDS IN CHINA...AND MORE
P&G WILL EXPAND BUSINESS IN CHINA...AND MORE
CCTV GROWS 15%,BUCKING TRENDS
PEPSI PLANS TO INVEST US$1b IN CHINA...AND MORE
GOOGLE LAUNCHES CHINESE AD MANAGEMENT SYSTEM...AND MORE
WAL-MART EXPANDS INTO CHINA'S SMALLER MARKETS...AND MORE
MOBILE TV REVENUE INCREASES 179%...AND MORE
TUDOU, YOUKU SIGNIFICANTLY INCREASE ADVERTISING RATE...AND MORE
GUANGDONG COMPANIES CONTRIBUTES 20%...AND MORE
CCTV TO INCREASE RATE FOR 2009...AND MORE
CHINA MOBILE TO BUILD SNS PLATFORM...AND MORE
BAOFENG STARTS 2008 MOST VALUABLE SPORTS AD AWARD...AND MORE
LI-NING ENJOYS 60% SALES UPLIFT IN H1 2008...AND MORE
SOHU VISITS EXCEED 100m IN ONE HOUR DURING OLYMPICS...AND MORE
YAHOO CHINA TO DEVELOP ONLINE GAMES...AND MORE
LI-NING ACQUIRES LOTTO CHINA FRANCHISE AT RMB930M...AND MORE
J&J CHINA ACQUIRES BEIJING DABAO...AND MORE
"OGILVY 0 GALLERY" SUMMER EXHIBITION OPENS...AND MORE
SINA,NETEASE AND TENCENT CLEAR BEIJING OLYMPIC BROADCASTING HURDLE
BEIJING OLYMPIC PRESS CENTERS OPEN...AND MORE
CHINA'S TOP TEN DIGITAL AGENCIES...AND MORE
VIDEO WEBSITE LICENSES TO 247 ORGANIZATIONS...AND MORE
SHANGHAI FILM GROUP PARTNERS WITH SOHU...AND MORE
SAMSUNG LAUNCHES OMNIA ONE DAY AHEAD OF NEW IPHONE...AND MORE
UNICOM SOLD CDMA UNIT TO CHINA TELECOM...AND MORE
EASY TVC CREATES ADVERTISING ZARA FACTORY...AND MORE
XINHUA MEDIA BUYS YSY GROUP...AND MORE
IMPROVE YOUR IN-GAME BRANDING... AND MORE
VIDEO-SHARING WEBSITES TURN TO MASS MEDIA... AND MORE
R3PORT - Olympics Go personal, CAA Conference and more
R3PORT - WEEKLY UPDATE ON CHINA MARKETING INDUSTRY
PITCH R3PORT, a monthly EDM from R3 that highlights the major agency reviews in the marketing sector.
IN THIS ISSUE
THREE GLOBAL GIANTS REVIEW MEDIA...and more
Click here to download the latest issue of Pitch R3port!
PAST ISSUES
Select An Issue
THREE GLOBAL GIANTS REVIEW MEDIA...and more
MARRIOTT, WESTPAC APPOINT MEDIA AGENCIES...and more
CHINA'S BIG BRANDS IN REVIEW...and more
CHINA DRINK GIANTS IN REVIEW...and more
GM, SONY ERICSSON REVIEW GLOBAL MEDIA...and more
KAPPA, LG EXPLORING DIGITAL OPTIONS ...and more
P&G, SONY REVIEW REGIONAL MEDIA ...and more
VERTU, CHINA TELECOM FIND NEW AGENCIES...and more
MICROSOFT, 360BUY FIRM NEW PARTNERS...and more
DIGITAL REVIEWS LEAD THE WAY THIS MONTH...and more
DIGITAL REVIEWS ON THE RISE
PHILIPS REVIEWS GLOBAL AGENCY...AND MORE
GAP and COFCO find agency partners
CHINA'S NOVARTIS, XIAN JANSSEN LEAD REVIEWS
FONTERRA, MENGNIU LEAD REVIEWS THIS MONTH
MORE REVIEWS DECIDED THIS MONTH
MORE BIG MEDIA AGENCY REVIEWS THIS MONTH
SINGTEL, UNILEVER ON LOOKOUT FOR MEDIA AGENCIES
UNILEVER, SINGTEL MEDIA LEAD GLOBAL, REGIONAL AND LOCAL REVIEWS
UNILEVER, EMIRATES GLOBAL REVIEWS IN PROGRESS
GLOBAL MEDIA REVIEWS LEAD THE WAY THIS MONTH
SINGTEL REVIEWS MEDIA AGENCY...AND MORE
IKEA REVIEWS GLOBAL MEDIA ….AND MORE
STB GLOBAL ADVERTISING REVIEW ON THE MOVE...and more
NOKIA SEARCHES FOR GLOBAL DIGITAL PARTNER …
RENAULT-NISSAN AND SINGAPORE AIRLINES GLOBALLY REVIEW MEDIA
TIFFANY, TESCO IN REVIEW
VISA, HSBC IN REVIEW
