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CHINA ADVERTISING TRENDS RESEARCH |
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| For the first time, R3 and Grupo Consultores have combined their resources to produce an
analysis of China based advertising and media agencies. The China Agency Image Study connected with 406 marketers in China – to identify their needs, their impressions and their desires of their agency partners. By participating in this groundbreaking research, marketers can also get first hand information on the advertising process and industry in China. |
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The client-agency relationship | ||||||
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Insights into compensation levels of agencies | ||||||
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Insights into which campaigns and people are best received by China marketers | ||||||
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| This report will make a significant impact and improvement on the way marketers work with their agencies. It will benchmark the China market in a number of areas |
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How long the typical China agency relationship lasts | ||||||
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The role of the Procurement department | ||||||
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Which ideas are respected best by marketers | ||||||
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How and why other marketers change their agencies | ||||||
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How much China marketers pay agencies for work | ||||||
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Plus insight and analysis on how you can improve your marketing activities and agency engagements | ||||||
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| This report is available for RMB10, 000 per copy. For more information, write to greg@rthree.com | |||||||
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