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 EN-SPIRE BENCHMARK RESEARCH |
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| OLYMPIC MINUTE |
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R3 OLYMPIC STUDY
IN THE NEWS |
| THE R3 / CSM MONTHLY INSIGHTS REPORT |
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NEWS ON BEIJING 2008 SUMMER
OLYMPICS |
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R3 OLYMPIC STUDY IN THE
NEWS |
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Coke makes big gains in China, study says |
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By Sports Business Journal |
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3 Nov 2008 |
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Post Games - What got China Engaged |
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By R3 |
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November 2008 |
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Olympic Sponsorship: Hit or Myth? |
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By Ad Age |
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14 August 2008 |
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Hype could be hurdle for Liu Xiang |
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By Marketplace |
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14 August 2008 |
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奥运营销 谁已领先 |
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By 中国名牌 |
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August 2008 |
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Games ad campaigns - Biggest, Costliest, Coolest |
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By ABS-CBN News |
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04 Aug 2008 |
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奥运赞助商的的竞赛：规模最大、花费最多、最具特色 |
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By Reuters |
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04 Aug 2008 |
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赞助商广告战投资543亿美元 奥运会成赞助商竞赛场 |
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By acom. |
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04 Aug 2008 |
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SHUFEN GOH OF R3 INTERVIEWS WITH CNBC |
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| August 2008 |
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奥运营销的赢家与输家 |
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By Forbes Global |
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July 10 2008 |
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Winners and Losers of the Olympic Dream |
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By Reuters Beijing |
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July 9 2008 |
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奥运营销的赢家与输家 |
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By Olympic Economy |
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July 2008 |
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Digital media is a saviour in tough times |
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By Livemint.com |
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July 16 2008 |
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同一个世界 同一个梦想 同一个巨大的商业投资 |
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By SMiPE |
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May 2008 |
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奥运营销路线再绘制 |
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By China Business |
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March 2008 |
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HOW COKE IS MAKING THIS OLYMPICS “THE REAL THING” |
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By Adoi Magazine |
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January 2008 |
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China Economic Review - Olympics Special Report |
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By China Economic Review |
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August 2007 |
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Coke Mulls Olympic Relay Plans |
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18 May 2007 |
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Mengniu shines in Olympics Ranking |
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4 May 2007 |
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Few China Brands Prepared to Capitalise on Olympics |
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23 March 2007 |
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News Update on Beijing 2008 Summer Olympics |
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March 2007 |
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Yili Takes Lead In Olympics Race |
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By Media |
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January 2007 |
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Yili, Coca-Cola, adidas Leading The Race To Beijing |
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by R3 |
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January 2007 |
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International
Advertising |
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Olympics Sponsorship - Brand Tracking |
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by China Top Brands |
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November
2006 |
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Olympic Performance Index |
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by R3 |
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November
2006 |
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Sponsoring the Game - Marketing Plans
Shaping Up |
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by Ad Age China |
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October
2006 |
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Olympic Games - Less Than Two Years to
Go! |
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by Ad Age China |
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September
2006 |
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First Wave of R3/TNS Sports
Research Draws Global Exposure |
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by Wall Street Journal |
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August
2006 |
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