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AGENCY REMUNERATION |
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| Our original company charter was to assist marketers in developing equitable compensation agreements. Today, we are a pioneer in fee based and performance based areas. We have developed a series of proprietary tools and processes that offer help in six broad areas. |
We have profit and loss reports from over 60 agencies. | ||||||||
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| Recent Remuneration ROI Case Studies | |||||||||
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| Please contact us for more details | |||||||||
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Coca-Cola China and Australia | ||||||||
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McDonald’s China | ||||||||
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Johnson & Johnson Asia Pacific | ||||||||
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Compensation negotiation for new agency relationships. | |
Visa Asia Pacific | ||||||
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Financial Health Analysis of existing relationships. |  |
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Structures for Payment by Results (PBR). | ||||||||
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Analysing and assessing agency fees for fair value. | ||||||||
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Evaluating contracts for clarity of expectations and agreed scope of work. | ||||||||
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Providing seminars for clients and agencies in enhancing the understanding of fee based and incentive based agreements. | ||||||||
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| We have now benchmarked 500+ marketers and their agency fees. We recently partnered with JP Morgan for a study of media trends for in the region. We recently co-authored a book “Sharpening the Saw” with our analysis of agency fees. |
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| CLICK HERE FOR ENLARGE VIEW | |||||||||
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