INDEPENDENT MEDIA ANALYSIS

We’re pleased to have established Asia’s first regional independent media analysis practice. To do this, we’ve partnered with the best local media experts based in Singapore, Sydney, Tokyo, Shanghai, Kuala Lumpur, Delhi and Taiwan.

Our view is that media audits can’t be done from an airplane – the currency of media is local, and only through the truly independent partners in market, can we gain the insights and analysis we need to effectively evaluate the media discipline. And these local insights will be brought together regionally for consistency of approach and for benchmarking across markets.

Media analysis and auditing is a well established concept in Europe – more than 60% of the UK’s media is audited as is approximately 20% of Europe’s media. With the growth of the media independents in Asia in the last ten years, things have changed. Yet media is still a complicated area that few companies can afford to have internal experts in. At the same time, it is a significant investment for which the marketing team is ultimately accountable for.

Our analysis aims to give answers to the key questions that marketers ask:

Is the buying that your agency makes delivering in terms of the planning metrics that have been set?

Finally, is there compliance? Did all spots go to air as planned.

China Media Insights

No market in the world is more challenging and daunting from a media perspective than China. By investing time with senior marketers there, we have developed the first China TV rate pool using spot by spot marketer’s data. It gives us great insights into the key issues for future campaigns.

Recent Media ROI Analysis work

McDonald's China

Visa Japan,India and Australia

Mead Johnson China

Nestle China

Is the process by which you and your media agency work optimal?

Is the planning that you both agree on as efficient and effective as possible?

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INDEPENDENT MEDIA ANALYSIS

We’re pleased to have established Asia’s first regional independent media analysis practice. To do this, we’ve partnered with the best local media experts based in Singapore, Sydney, Tokyo, Shanghai, Kuala Lumpur, Delhi and Taiwan. Our view is that media audits can’t be done from an airplane – the currency of media is local, and only through the truly independent partners in market, can we gain the insights and analysis we need to effectively evaluate the media discipline. And these local insights will be brought together regionally for consistency of approach and for benchmarking across markets. Media analysis and auditing is a well established concept in Europe – more than 60% of the UK’s media is audited as is approximately 20% of Europe’s media. With the growth of the media independents in Asia in the last ten years, things have changed. Yet media is still a complicated area that few companies can afford to have internal experts in. At the same time, it is a significant investment for which the marketing team is ultimately accountable for. Our analysis aims to give answers to the key questions that marketers ask:					Is the buying that your agency makes delivering in terms of the planning metrics that have been set?

					Finally, is there compliance? Did all spots go to air as planned.

			China Media Insights

			No market in the world is more challenging and daunting from a media perspective than China. By investing time with senior marketers there, we have developed the first China TV rate pool using spot by spot marketer’s data. It gives us great insights into the key issues for future campaigns.

			Recent Media ROI Analysis work

				McDonald's China
				Visa Japan,India and Australia
					Mead Johnson China
					Nestle China


	Is the process by which you and your media agency work optimal?
	Is the planning that you both agree on as efficient and effective as possible?






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