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2008 CHINA AND INDIA MARKETING TRENDS RESEARCH |
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| R3 and Grupo Consultores have combined their resources to produce an analysis of China based advertising and media agencies.
The 2006 China Agency Image Study connected with 406 marketers in China – to identify their needs, their impressions and their desires of their agency partners. This study has been repeated in 2008, giving us over 1,000 hours of indepth interviews with key marketers in China. By subscribing to this groundbreaking research, marketers can also get first hand information on the advertising process and industry in China and India. |
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The client-agency relationship | ||||||
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Insights into compensation levels of agencies | ||||||
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Insights into which campaigns and people are best received by local marketers | ||||||
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| For more details write to Greg Paull at greg@rthree.com | |||||||
| This report will make a significant impact and improvement on the way marketers work with their agencies. It will benchmark the India and China market in a number of areas |
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How long the typical agency relationship lasts | ||||||
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The role of the Procurement department | ||||||
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Which ideas are respected best by marketers | ||||||
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How and why other marketers change their agencies | ||||||
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How much marketers pay agencies for work | ||||||
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Plus insight and analysis on how you can improve your marketing activities and agency engagements | ||||||
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| This report is available for US$500 per copy. For more information, write to greg@rthree.com | |||||||
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