| One thing that separates great marketing companies from good ones is the investment in ‘test and learn ’ – to build better insights into how each element of the marketing mix contributes to the overall brand and sales impact. |
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 We’ve built the knowledge base. |
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| Through our own research and financial analysts in-house,we’ve built up a strong knowledge base.Our scope is to provide independent validation of your investment and work with you to enhance budget and brand portfolio management. |
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| What financial modeling have we been involved in ? |
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| SingTel – Our work looked at the split between ATL(Above the Line) and BTL(Below the Line) costs,benchmarked across the industry , as well as looking in detail at the top 20 marketing vendors and the ROI of each element of the mix. |
