EN-SPIRE BENCHMARK RESEARCH OLYMPIC MINUTE R3 OLYMPIC STUDY IN THE NEWS THE R3 / CSM MONTHLY INSIGHTS REPORTNEWS ON BEIJING 2008 SUMMER OLYMPICSAny marketer that wants to capitalize on this event cannot afford to waste one dollar. The competition for Share of Voice is already intense.
With this in mind, marketing consultancy R3 and research specialist CSM Media Research are launching China’s only independent tracking research on the Olympic Games. Conducted quarterly, this research will measure the return on investment for both the sponsors - and any company leveraging sport in China for their benefit.
As featured in the Wall Street Journal, this ongoing research will serve as the benchmark on Olympic marketing. Shouldn’t your company find out more?
WHAT IS IT
The first / only dedicated Olympics benchmarking research in China. Questionnaire with general and confidential questions per subscriber. 1,500 consumers aged 15-39 across ten cities (BJ,SH,GZ,SZ,TJ,SY,WH,NJ,HZ,CD). Quarterly analysis, reporting and presentation. Cumulating to 16,500 interviews by the Beijing Olympics. The sports - analysis into who is watching and why. The stars - which stars, what is known about them, which brands associated. The brands - which brands are known, connected, by whom and why. The purchase decisions - how the Olympics influences purchases by brand. The touchpoints - which media is used to consume which Olympic information. Detailed quarterly report, with breakdowns by demographic, psychographic and geographic. Face-to-face presentation covering key learnings and insights on each company as it relates to all other Olympic sponsors and associated marketers. Ongoing ad-hoc from time to time support and access on other Olympic related issues.- Cross category - insights into how your Olympic related activity performs versus all sponsors and non-sponsors.
- Ongoing tracking - continuous perspectives into how your performance improves.
- “Sports aware” learnings - a deeper understanding of those who are sports aware, what brands they know and respect and how this differs by city.
- Learn from the best - gain insights into all the Olympic programs, which ones are performing well and why.
- Touchpoints - understand how the sports aware targets are consuming media, where they are sourcing their sports and Olympics information from.
- Measure ROI - linked to CSM Media Research data, we can help you justify and better measure your ROI on your Olympic work.
Greg Paull
Principal
R3 E333, Swissotel Office Building,
No.2 Chang Yang Men Bei Da Jie,
Dongcheng District,
Beijing 100027, China
greg@rthree.com
Phone +8610 6552 5269
www.rthree.com
Matt Brosenne
CSM
Room 1410,
Building A, Chengjian Plaza
No. 18 Beitaipingzhuanglu,
Haidian District,
Beijing, 100088
China
mattb@csm.com.cn
Phone +8610 8201 5822
www.csm.com.cn
