MARKETING TRENDS RESEARCH

R3 and their European partners Grupo Consultores have combined their resources to produce the most in-depth analysis of the biggest marketers and their relationships with creative, media and marketing services agencies, in key Asian markets.

In 2006 the first China Agency Scope Study was conducted – with 406 face-to-face interviews with the most senior marketers in China – to identify their needs, their impressions and their desires of their agency partners.

R3:GC have now completed a third wave of this research in China, and in 2009 conducted the inaugural India version, with 214 Indian marketers, and on a regional basis with APAC’s most senior marketing talent. Altogether this has given us over 1500 hours of in-depth interviews with key marketers across the region.

This complements the same studies that are conducted by Grupo Consultores every 2 years in Latin America and Europe; giving global benchmarks for all data.

By subscribing to this groundbreaking research, marketers can get first hand information on the advertising process and industry, to make a significant impact and improvement on the way to work with their agencies: