XIAOMI, YILI, DOVE LEAD WECHAT, WEIBO RECALL
 
It’s not just the fastest growing mobile brand in China, it’s also the most talked about on social, according to the latest wave of our proprietary consumer tracking on brands online.

In the latest wave, Xiaomi is recalled for its Weibo and WeChat presence 50% more often than rival Samsung, and more than double that of Apple, who dominates own and paid recall.


One of the campaigns tested showcased the local brand’s new wearable device as well , something of high interest to their loyal fans.

 
 
 
Amongst other brands that performed well through social, Yili actually led all others in terms of recall on Weibo, and Dove performed well on both areas.

Generating real recall on these two is critical to long term impact for digital marketing in China,
 
 
 
 
   
 
 
MORE THAN 56% USING ALL THREE OF PHONE, TABLET AND DESKTOP
 
Not only has the tablet now entrenched itself in Chinese netizen’s lives,  it’s become an additive device, not a cannibalistic one. 

More than 56% of the consumers in our quarterly survey mentioned they are using all three devices, with a very small group (8%) using just one form.

For marketers, this means the need to truly integrate responsive design into campaign planning, to ensure messages are well received, whatever the medium.
 
 
 
 
 
   
 
 
EnSpire is a proprietary quarterly consumer tracking study conducted by R3 in China to measure the ENgagement and aSPIRation of brands online.
From digital awareness, involvement and enagement, we aim to bring more transparency to the investment made in Earned, Own and Paid media.
A panel of 3,000 consumers in 20 cities respond to our survey.
In addition, we invest in media and creative tracking to 'close the loop' on the cause and effect of brand engagement.
For more information: write to carrie@rthree.com
 
 
www.rthree.com @R3WW
   
SUBSCRIBE
UNSUBSCRIBE