R3 interviews 1,500
consumers in China’s top
ten cities every three
months about brands,
stars, events and online
companies they love.
We cover the ten largest
cities in China, and then
match our research
results with the brand’s
media spend and creative
executions.
For more information,
write to :
Talia Tay: talia@r3ww.com
  In the latest wave of R3’s proprietary EnSpire study, Apple moved back up to the top spot as China’s Most Engaging Brand.

Driven up the ranks through their sponsorship of popular program I am a Singer, Liby was the fastest moving brand this month.

Amongst the stars, Andy Lau passed Jackie Chan to lead as China’s Most Loved Celebrity. With high scores across the board for Preference, Engagement, and Value, Andy Lau is proving to be a strong endorser for the
  brands he represents. Jackie Chan and FanBingbing follow close behind in second and third place.

On the television front, Happy Camp is in first place once again as Most Engaging TV Program. This wave, singing competition show “I am a Singer” jumped into fourth place, scoring high on Value.

Lastly, Baidu maintained the top spot as Most Engaging Digital Asset, scoring high on Preference. In second place is Sina Weibo, scoring high on Value.
 
 
 
 
 
APPLE
China Mobile
Samsung
Nike
L’Oreal Paris
Lenovo
Yili
Johnson & Johnson
China UnionPay
adidas
 
 
 
 
ANDY LAU
Jackie Chan
Fan Bingbing
Yao Ming
Li Bingbing
Sun Li
Zhao Wei
Jet Li
Chen Daoming
Leehom Wang
 
 
 
 
HAPPY CAMP
Tian Tian Xiang Shang
Fei Cheng Wu Rao
I am a Singer
CCTV News
The Voice of China
Bai Bian Da Ka Xiu
Star Boulevard
Topics in Focus
Only You
 
 
 
 
BAIDU
Sina Weibo
Taobao
Q-Zone
Tencent Weibo
Youku
Sina
Tencent
Tudou
Google
 
 
 
 
 
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies.
Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research, now covering more than 1,000 marketers in China, India and other markets, we are learning about true client
preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information: www.r3ww.com or write to talia@r3ww.com
 
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