R3 interviews 1,500
consumers in China’s top
ten cities every three
months about brands,
stars, events and online
companies they love.
We cover the ten largest
cities in China, and then
match our research
results with the brand’s
media spend and creative
executions.
For more information,
write to :
Talia Tay: talia@r3ww.com
 

In the latest wave of R3’s proprietary En-Spire study, China Mobile returned to first place as China’s most engaging brand, leaving Apple behind. Samsung also passed by Apple to land in second place for the first time.

Local electronics playerBBK moved up fourteen spots in the past quarter, making it the fastest moving brand this month.

Featured in the popular program Chinese Idol, Huang Xiaomingwas this quarter’s fastest moving star. Scoring more than double on Preference, Engagement, and Valuethan last quarter, Huang Xiaoming was perceived to be caring, humorous, and positive.

 

 

The popularity of music shows is in full swing on television, with Voice of China ranked at 5th place and Chinese Idol ranked at 11th place this month. Happy Camp remains in first place for a consecutive quarter as most engaging TV program.


On the digital front, JD.com broke into the top ten ranked digital assets, thanks to their wide-scale Jun Shopping Month campaign. Baidu remains in first place as most engaging digital asset.

 
 
 
 
 
CHINA MOBILE
Samsung
Apple
Nike
L’Oreal Paris
Lenovo
Johnson & Johnson
Yili
China UnionPay
Coca-Coca
 
 
 
 
ANDY LAU
Jackie Chan
Fan Bingbing
Yao Ming
Sun Li
Huang Xiaoming
Zhao Wei
Li Bingbing
Jet Li
Zhang Ziyi
 
 
 
 
HAPPY CAMP
Fei Cheng Wu Rao
Tian Tian Xiang Shang
CCTV News
The Voice of China
Bai Bian Da Ka Xiu
Star Boulevard
Topics in Focus
Only You
Who's Still Standing
 
 
 
 
BAIDU
Sina Weibo
Taobao
Q-Zone
Tencent Weibo
Youku
Sina
Tencent
Jing Dong
Tudou
 
 
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R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies.
Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research, now covering more than 1,000 marketers in China, India and other markets, we are learning about true client
preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information: www.r3ww.com or write to talia@r3ww.com
 
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