In an annual survey of marketers last month, levels of optimism are at an all time high. On a scale of 0-100, global CMO’s scored at 65% in terms of their bullishness for the near and mid term. What held these great results back though was fully 49% of them were clear that “we have not been able to measure our social media impact” – yet at the same time predicting an on average 40% increase in investment over the coming 12 months. See more results here.

We’ve been working in several markets to give brands a better insight into what their customers, prospects and competitors are doing online. To read more about the latest wave of EnSpire research , click here.
 
 
 
Every marketer and agency is trying to remake themselves for the connected and social world, but with the scarcity of digital talent, few are applying the same depth of filters they would to past positions. This timely Harvard Business Review article makes the case that finding digital “omnivores” who also “eat their own dog food” will make the best digital talent for growth. Click here to read full article.
 
 
 
 
We’ve been fortunate to be able to work with the Asia Pacific Marketing Effectiveness Awards (Appies) for the last four years .? At a major two day event in Singapore recently, the most powerful communication in the region was awarded.? See all the winners here.
 
 
 
In-taxi campaign yields better attitudes toward blood donation in China
Jumping The Queue: Social Recommendation Evolves In China
China¡¯s movie market booms with local content
How Chinese Teens Use Digital: Getting to Know Your Customers of Tomorrow
Nike 'knits' trainers from scratch with outdoor stunt in Shanghai
 
 
 
  R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research ,now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.

R3’s “The Source” contains information about whatever type of agency you want to find out more about - click for more.

For more information:
www.rthree.com or write to sabrina@rthree.com
 
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