We've seen plenty of studies on how CEO's view their marketing teams, but this new study from Epsilon and eMarketer finally puts the shoe on the other foot.

In a survey of 1,000 CMO's, more than 44% mentioned that their C Suite just "don't get digital". The study categorized all marketers into three main groups – Leaders, Mainstream and Followers. Interestingly, 40%+ of Leader CMO's believe that Digital empowers everything they do, but this drops to as low as 1% for Followers.

The message in this study is clear – going digital is a business decision, not just a marketing decision – but it's the marketing leadership that needs to be at the forefront of the revolution.



As digital budgets continue to grow in the Middle Kingdom, China's marketers now account for more than 40% of regional spend, making the country a magnet for digital growth.

As this infographic shows, China’s Baidu (28%) still lags Google’s position in the US (47%) when it comes to search revenues, suggesting room to grow. 

R3 also covers China’s digital revolution in detail in “China CMO”. To find out more, go to www.chinacmobook.com or buy the book here.



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R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research ,now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.

For more information:
www.rthree.com or write to sabrina@rthree.com

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