We've seen plenty of studies on how CEO's view their marketing teams, but this new study from Epsilon and eMarketer finally puts the shoe on the other foot.
In a survey of 1,000 CMO's, more than 44% mentioned that their C Suite just "don't get digital". The study categorized all marketers into three main groups – Leaders, Mainstream and Followers. Interestingly, 40%+ of Leader CMO's believe that Digital empowers everything they do, but this drops to as low as 1% for Followers.
The message in this study is clear – going digital is a business decision, not just a marketing decision – but it's the marketing leadership that needs to be at the forefront of the revolution.