In an industry that’s constantly in flux, it can be difficult to pinpoint where your marketing team fits in the bigger picture. With all the platforms and metrics to choose from, crafting a digital strategy can be likened to trying to pin down a moving target.
We were impressed when Adobe’s CMO.com released a Digital Marketing Maturity Assessment tool specifically for marketers. The tool is designed to help marketers establish goals and create a roadmap to reach their digital benchmarks, by evaluating the people, processes, and products of a company. The outcome of the assessment provides an analysis on an organization’s strengths and weaknesses, along with recommended opportunities to prioritize.