In a new study by eConsultancy and The Festival of Media, CMO’s and their firm’s CFO’s are struggling from major differences in how to evaluate the power of marketing. It seems , in the financial department, the higher you go, the less marketing buzz terms you know – CMO’s are urged to use business language over Facebook likes and Twitter followers.  Unfortunately, one area that both sides are aligned is that neither are able to foresee the payback on their marketing investments – just 24% of CMO’s and 17% of CFO’s are accurately measuring ROI. 

See more highlights of the study here
To find out more about R3’s Marketing Effectiveness Audit, go here.
 
 
 

Some impressive statistics from Adobe out this month, that reflect on the potential of the CMO to change the organization - 53% of CMO’s have the potential to become CEO’s – and now the average tenure for the global CMO is an astonishing 45 months – more than double what it was eight years ago.

To see the other 13 stats, click here.

 
 
 

We recently out together a first of its kind - a report on the latest trends in Social Media, and some of the agencies leading the way.

To read more, click here.

 

 
 
 

 
[Mumbrella Asia] Ad spend growth to slow globally in 2015, Indonesia will be APAC’s fastest growing market.

 
[The Guardian] The evolution of TV advertising – three predictions for 2015.

 
[Adage] Britain's Tourism Board asks China to name the Loch Ness Monster.
 

 
[Fast Company] How to get ahead in advertising: Essential career advice from the game’s top names.
 

 
[R3’s Opinion] Generalist vs Specialist Marketers
 
 
 
 
 
 

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research ,now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.

For more information:
www.rthree.com or write to talia@rthree.com

 
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