This month saw big announcements from Kraft and Nestle - with the former reducing
from twelve creative agencies, down to four - dropping big names like Wieden + Kennedy, Droga5 and Ogilvy. And Nestle used the end of 2014 to firm up a strong digital roster of six agencies, many of them with extensive experience with the brands. Meantime, one of their biggest trade partners, Sainsbury's called a media review out of the UK.
For these and more, see below
 
PARTICIPATING AGENCIES Undisclosed
McGarryBowen
Leo Burnett
Taxi and CP&B
 
PARTICIPATING AGENCIES Undisclosed
 
PARTICIPATING AGENCIES Undisclosed
Lowe and Partners
 
PARTICIPATING AGENCIES Undisclosed
SMG  
GroupM  
Vizeum
Initiative  
 
PARTICIPATING AGENCIES Undisclosed
 
PARTICIPATING AGENCIES Undisclosed
McKinney
 
PARTICIPATING AGENCIES Undisclosed
Naked Communications
 
PARTICIPATING AGENCIES Undisclosed
360i
Deep Focus
Huge
Grey
Resource/Ammirati
Threshold
SmithBrothers and Swift
Inc
 
PARTICIPATING AGENCIES Undisclosed
Text 100 Asia Pacific
Other areas in review  
 
PARTICIPATING AGENCIES Undisclosed
VML Qais
 
PARTICIPATING AGENCIES Undisclosed
Havas Media Group  
GroupM
 
 
PARTICIPATING AGENCIES  
OgilvyOne  
Isobar  
Tribal  
 
 
 
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research ,now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information: www.rthree.com or write to talia@rthree.com
 
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