The three largest tech companies in the world this month all made moves with regards
to their global agency partners. Microsoft streamlined their business globally to IPG for creative and Aegis for media. Apple expanded its digital roster in the US. And Samsung initiated a global review for all parts of its business. See these and all other results
below.
 
PARTICIPATING AGENCIES Undisclosed
 
PARTICIPATING AGENCIES  
WPP
IPG
Aegis
Publicis Groupe
MDC
Aegis Media
 
PARTICIPATING AGENCIES  
Carat
OMD
MEC
 
PARTICIPATING AGENCIES Undisclosed
Mindshare
 
PARTICIPATING AGENCIES Undisclosed
 
PARTICIPATING AGENCIES  
AKQA
HUGE
Area17
Kettle
 
PARTICIPATING AGENCIES Undisclosed
David
 
PARTICIPATING AGENCIES Undisclosed
OMG & Havas
 
PARTICIPATING AGENCIES Undisclosed
 
PARTICIPATING AGENCIES Undisclosed
Y&R  
Bates CHI  
Iris  
 
PARTICIPATING AGENCIES Undisclosed
   
 
PARTICIPATING AGENCIES Undisclosed
 
PARTICIPATING AGENCIES Undisclosed
In Review  
 
PARTICIPATING AGENCIES Undisclosed
FCB Chicago / Starcom USA
 
 
 
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research ,now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information: www.rthree.com or write to talia@rthree.com
 
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