This month, AB InBev found a new home in the US for its media planning and buying in MediaCom. Previously an inhouse buying team worked closely with Srarcom on planning. Elsewhere, BBDO took over the global Tuborg beer business from Sid Lee, and Johnnie Walker announced a global review of long term creative incumbent BBH. For these and other reviews, see below:
 
PARTICIPATING AGENCIES  
Starcom MediaVest
MediaCom
 
PARTICIPATING AGENCIES Undisclosed
BBH
CP&B
Goodby
Silverstein
Anomaly
 
PARTICIPATING AGENCIES Undisclosed
WPP agencies
(Geometry Global, Rockfish, Kantar Retail, Bravo Group and Barrows)
 
 
 
PARTICIPATING AGENCIES None
Havas Media
 
PARTICIPATING AGENCIES  
MediaCom
Omnicom agencies
MEC
 
 
PARTICIPATING AGENCIES  
ZenithOptimedia
OMD
MediaHub (North America)
Initiative (North America)
MediaCom (Rest of the world)
 
PARTICIPATING AGENCIES Undisclosed
McGarryBowen
 
  Tuborg brand
PARTICIPATING AGENCIES Undisclosed
CLM BBDO
 
 
PARTICIPATING AGENCIES Undisclosed
Integer Group
 
PARTICIPATING AGENCIES Undisclosed
 
PARTICIPATING AGENCIES Undisclosed
 
PARTICIPATING AGENCIES  
Huge
iCrossing
AKQA
 
PARTICIPATING AGENCIES  
OgilvyOne
Isobar
Tribal
 
 
 

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.

Through our regular "AgencyScope" research ,now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information: www.rthree.com or write to talia@rthree.com

 
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