This month, one of the largest tech companies, and one of the fastest growing, both decided on new agency partners. Samsung expanded its Boutique and Digital agency roster in a global review led by R3. And hotel tech player, AirBnB made its first ever global agency appointment in TBWA. For details and other pitches, see below.
 
 
PARTICIPATING AGENCIES  
WPP
Publicis Groupe
IPG
Cheil
independents
Leo Burnett
Starcom
Multiple Boutique Agencies
Multiple Digital Agencies
 
PARTICIPATING AGENCIES Undisclosed
A&E/DDB
Lowe & Partners
 
PARTICIPATING AGENCIES Undisclosed
Ogilvy & Mather
 
PARTICIPATING AGENCIES  
WPP
TBWA
Dieste
Leo Burnett
Royal Order
 
PARTICIPATING AGENCIES Undisclosed
TBWA
 
PARTICIPATING AGENCIES Undisclosed
Olson 1to1
 
PARTICIPATING AGENCIES Undisclosed
360i
 
PARTICIPATING AGENCIES Undisclosed
Kechum
 
PARTICIPATING AGENCIES Undisclosed
In Review  
 
PARTICIPATING AGENCIES Undisclosed
OgilvyOne
Isobar
Tribal
 
 
 

R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.

Through our regular "AgencyScope" research ,now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information: www.rthree.com or write to talia@rthree.com

 
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