This month, two of the largest FMCG marketers, Unilever and RB (formerly Reckitt Benckiser) called global media reviews for their brands, inviting in their current and prospective media agency partners. For Unilever, this completes a three year cycle with PHD leading global strategy and Mindshare and PHD sharing most of the local planning and buying. Decisions are not expected for six months.

For these and other pitch details, see below.
 
 
 
CONSULTANT None
INCUMBENT Mindshare
Initiative
PHD
PARTICIPATING AGENCIES Undisclosed
In review  
 
CONSULTANT None
INCUMBENT Carat
PARTICIPATING AGENCIES  
Carat  
MEC  
Havas  
Mediabrands
ZenithOptimedia
 
 
CONSULTANT None
INCUMBENT Arnold Worldwide
Havas Worldwide
PARTICIPATING AGENCIES Undisclosed
In review  
 
CONSULTANT None
INCUMBENT mcgarrybowen
Havas Worldwide
FCB
Havas Media
PARTICIPATING AGENCIES Undisclosed
In review  
 
CONSULTANT None
INCUMBENT Maxus
PHD
PARTICIPATING AGENCIES Undisclosed
PHD
 
CONSULTANT None
INCUMBENT KW
Havas Worldwide
McCann Worldgroup
Wieden + Kennedy
Droga5
PARTICIPATING AGENCIES Undisclosed
McCann Worldgroup
 
CONSULTANT R3
INCUMBENT Multiple
PARTICIPATING AGENCIES  
PHD  
Mindshare  
FMCG Publicis  
Vizeum  
Initiative  
 
CONSULTANT None
INCUMBENT BBH
Lowe and Partners' Pomce
PARTICIPATING AGENCIES Undisclosed
72andSunny
 
 
CONSULTANT None
INCUMBENT OgilvyOne
PARTICIPATING AGENCIES Undisclosed
In review

 
 
CONSULTANT R3
INCUMBENT MEC
PARTICIPATING AGENCIES Undisclosed
In review  
 
CONSULTANT R3
INCUMBENT Cheil
PARTICIPATING AGENCIES Undisclosed
In review  
 
CONSULTANT None
INCUMBENT Undisclosed
PARTICIPATING AGENCIES Undisclosed
Ogilvy
 
CONSULTANT None
INCUMBENT Undisclosed
PARTICIPATING AGENCIES Undisclosed
T3
 
 
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers. 
Through our regular "AgencyScope" research, now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information: www.rthree.com or write to talia@r3ww.com.
 
 
 
www.rthree.com @R3WW
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