An active month for global and China reviews, with P&G China appointing BlueFocus's digital agency group to a lead role, and Mengniu realigning with their incumbent agency,
Optimedia, along with select local agencies for media.
Global FMCG gaint Reckitt Benckiser also aligned its media, bringing Carat onboard in the US, and IPG's Initiative in India, Singapore, Malaysia, Bangladesh and four key European markets.
See all the results below.
 
PARTICIPATING AGENCIES Undisclosed
IPG
Carat
ZenithOptimedia
Havas
  Mengniu
PARTICIPATING AGENCIES Undisclosed
Optimedia (Planning)
Starcom  
Carat  
Local Agencies  
Multiple Local Agencies (buying)
 
PARTICIPATING AGENCIES  
In Review  
 
PARTICIPATING AGENCIES 15 agencies
Blue Digital
 
 
PARTICIPATING AGENCIES  
In Review
 
PARTICIPATING AGENCIES Multiple
VML IM2.0
Isobar
AKQA
Digitas Lbi
Uncle
Womin
 
PARTICIPATING AGENCIES  
JWT
Civilization
Y&R
Bravo
 
 
PARTICIPATING AGENCIES  
Dentsu Mobius
 
PARTICIPATING AGENCIES  
OMD
MediaCom
 
PARTICIPATING AGENCIES  
Undisclosed
 
 
 
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research ,now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information: www.rthree.com or write to talia@rthree.com
 
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