Three major companies led high profile media reviews this month. Italian confectionery giant, Ferrero Rocher aligned their business globally to Omnicom. In China, Carat will continue as their media partner. Beverage giant AB InBev appointed Starcom China and ZenithOptimedia France as part of its multi-market global review - with Latin America results to follow next month. And in China, Mengniu reviewed all of its media planning and buying relationship in an R3 led process covering all of their brands.

For the details of these and others, see below
 
 
 
 
 
PARTICIPATING AGENCIES  
GroupM
Mediabrands
Vivaki
Havas
Aegis
Starcom China
ZenithOptimedia France.
Other Markets in review
  Mengniu
PARTICIPATING AGENCIES  
 
PARTICIPATING AGENCIES Multiple
Omnicom Media Group
  Mengniu
PARTICIPATING AGENCIES  
McCann
BBDO
Wieden & Kennedy
Saatchi & Saatchi
 
 
PARTICIPATING AGENCIES  
McGarryBowen
Carat Enterprise
 
PARTICIPATING AGENCIES Multiple
360i(Dentsu)
 
 
 
PARTICIPATING AGENCIES Multiple
MediaVest
 
 
 
PARTICIPATING AGENCIES  
JWT
Ogilvy & Mather
TBWA
Leo Burnett
Ogilvy Group
  Sedrin
PARTICIPATING AGENCIES  
JWT
Y&R
Bravo
Civilization
 
 
 
PARTICIPATING AGENCIES Not disclosed
Wunderman
 
 
PARTICIPATING AGENCIES Undisclosed
 
 
 
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research ,now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information: www.rthree.com or write to talia@rthree.com
 
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