In an active perioc for global reviews, both GSK and AB InBev made important steps forward to aligning
new global partnerships.

GSK trimmed their global roster to focus on GroupM outside the US and PHD inside, with Dentsu maintaining Japan.

AB InBev announced the first of their 15 market
media reviews, with china moving to Starcom after
three years with MediaCom. Reviews are continuing
in Europe and Latin America, where the company
recent acquired Modelo, the 63% market leader of
beer in Mexico.
 
PARTICIPATING AGENCIES  
Starcom
Carat
GroupM (ex US)
PHD(US)
Dentsu (Japan)
PARTICIPATING AGENCIES Multiple
GroupM
Mediabrands
Vivaki
Havas
Aegis
PARTICIPATING AGENCIES Multiple
Starcom
MediaCom
Carat
PARTICIPATING AGENCIES Undisclosed
 
PARTICIPATING AGENCIES  
McCann BBH
BBDO Saatchi & Saatchi
PARTICIPATING AGENCIES Multiple
M&C Saatchi
Dentsu Utama
Draftfcb
Ogilvy & Mather
McCann
Leo Burnett
PARTICIPATING AGENCIES  
Arnold
Doremus
Keiler & Co
McCann Erickson
UM
PARTICIPATING AGENCIES  
Open Tender
Ogilvy Group
PARTICIPATING AGENCIES Not disclosed
MEC
 
PARTICIPATING AGENCIES Undisclosed
Narrada
 
 
 
R3 is a global marketing consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, we work with eight of the world's top twenty global marketers.
Through our regular "AgencyScope" research ,now covering more than 1,000 marketers in China, India and other markets, we are learning about true client preferences for the best local agencies in each market and helping agency holding groups form strategic partnerships with the best local agencies.
For more information: www.rthree.com or write to talia@rthree.com
 
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